At the beginning of 2016 we decided to brand our Bank’s mission as “Investing in YOU.” For decades we have been committed to giving consistently great customer service, or as former President and current Board of Director Bruce Pederson would always say “We do community banking, and we do it well.” With services moving more and more to the online environment, while good for convenience, takes the focus away from the “community” part of community banking. We feel empowered to re-communicate what community banking is—or should be. We settled on three words, “Investing in YOU.”
We believe that your banking relationship is one of the most important investments you can make in your financial future. The relationship you have with your bank should be lifelong. From teaching you proper, prudent, financial literacy lessons as a young person, to helping you build credit and establishing a career as a young adult. Through helping you navigate the critical financial years of your early 20s to mid 40s while you build a family and mature into a career. And to, finally, setting up retirement and protecting all that your hard work has earned, your Bank should be right there with you. Not selling you products or services, but providing you what you need, when you need it. Investing in a relationship that spans time and generations. That’s our mission.
Over the past decade, the large banks are training future customers into viewing shopping for banking services as a commodity-style relationship. They want you to treat the decision to buy a house or open a checking account the same as buying eggs or milk. They want you to look at the price they decide is important for that transaction. Those who have been to loan closings, or received checking statements know that the price they sell and the price you pay can be very different things. Financing costs, fees, time, hassle, stress are all components of the transaction that often aren’t marketed upfront. You shouldn’t have to read the fine print to get down to a basic understanding of the relationship you are about to enter. That’s not the relationship you should expect from your bank.
FNB Osakis is investing in you. We are putting our knowledge, products, and passions into helping you navigate your financial life. Will we always have the cheapest prices, lowest loan rates, or highest deposit rates? Probably not. But we are committed to establishing an honest, life-long relationship, where we earn your trust and you have ours. We aspire to be the financial home that helps you make good decisions, whether that’s with our products or not.
But it starts with you investing in you. The choice to invest your money in our institution is an investment in yourself. Whether directly, through the convenience of our products and the honesty of our guidance, or indirectly through our investment of volunteer time, loans, and donations in the Osakis community, an investment in FNB Osakis will yield a lifetime of returns.
Best of all, with the investments we’ve made in our digital environment, you can always bank with people you know, anywhere you go.